Nowruz Greeting Poster for Candoo Confectionery

 

This poster celebrates the Iranian New Year, Nowruz. It combines the iconic fishbowl symbol with the organization's name to create a minimalist and meaningful design. The goal is to convey the essence of Nowruz in a simple yet elegant manner while maintaining the brand identity.

 

 

Key Design Features:

• Use of the Fishbowl Symbol: The fishbowl, a key element of the Haft-Sin table, is chosen as a symbol of life and renewal, representing the spirit of Nowruz. The redfish in the bowl is a sign of vitality and new beginnings. This symbol is incorporated to evoke the sense of life starting anew with the arrival of the New Year.
• Logo Integration with Nowruz Symbol: By blending the fishbowl with the organization's logo, the design successfully communicates Nowruz's message while preserving the brand identity.
• Minimalist Design: The design maintains simplicity and elegance, focusing on Nowruz's symbolism and the brand's. The minimalist approach enhances the message's impact while keeping the aesthetic clean and sophisticated.
• Appropriate Font Choice: The font selected conveys a warm and friendly tone, fostering a connection with the audience. Its simplicity ensures that the message feels approachable while maintaining the overall elegance of the design.
• White Space in Graphic Design: Though the site is artistically designed, great attention is given to white space. This balance provides a clean, uncluttered layout that allows users to enjoy the site's content without feeling overwhelmed.

 

 

This poster effectively captures the essence of Nowruz with thoughtful symbolism and a clean design, delivering both a festive greeting and a subtle brand message.